In this article we dug up in our search for “grocery store lighting” we came across an interesting bit of information about cues that make people want to buy groceries. Namely that green stuff over in the produce department. A professor from Cornell university has found that produce that is under soft, focused lighting sells up to 30% more.
If we can sell more produce with better lighting, why can’t we sell more of other products? Many retail stores have started focusing on the small details that can have a big impact on store atmosphere and customer purchase decisions. Opening up the windows and letting in a little bit of natural lighting in from time to time will really make people want to hang around in the store longer. The longer people are in the store, the more of your products they’ll want to see, test out, try on, learn more about. Right?
Retail Store Fail
I used to work in a retail store when I was younger, and it was a clothing store. I would put in a good 6-7 hours some days of the week working part time. It was the kind of store that the management spent 80% of the time making the store look nice or trendy rather than selling to customers. Anyway, in all that time spent making things look pretty, they never really payed attention to the lighting. The harsh lighting made my 6-7 hour part time shift unpleasant at best, so I know that the average customer spending 25-40 minutes in the store must have made a bet with someone. The worst part is that harsh lighting doesn’t make your skin look better in mirrors, and people only buy the product if they look flawless in it.
So many retailers, doctors offices, grocery stores, museums, should really think about the space with lighting in mind. It really does make a difference. We are naturally more at ease under lighting; so why not get with it and try making your space comfortable for your customers?
About Bbier
Shenzhen Bbier Lighting Co., ltd, Professional Commercial LED Lighting Supplier. It was founded in 2008 LED luminaires manufacturing organization (Factory), Our factory has ISO9001: 2008 standard and leader in manufaturing all series of innovative energy saving projects LED luminaires for United States wholesale distributor (Importer) and solution company of lighting. Mainly product categories: UFO LED High Bay Lights, LED Grow Lights, LED Post Top Lights, Solar Post Top Lights, LED Shoebox Lights, LED Stadium Lights, LED Street Lights, Solar Street Lights, LED Gas Station Lights, LED Corn Light Bulbs, LED Flood Lights, Temporary Work Lights, Explosion Proof LED Lights, LED Canopy Lights, LED Classroom Lights, LED Emergency Lights, LED Exit Signs, LED Office Lights, LED T8 Tubes, Linear LED High Bay Lights, LED Dock Lights, LED Garden Lights, LED Industrial Lights, LED Retrofit Kits, LED Wall Pack Lights, Portable LED Work Lights, Rechargeable LED Work Lights, Solar Flood Lights, Solar Lawn Lights,Solar LED Garden Lights, Solar LED Yard Lights,etc. We have 10 Years of LED Lights Development Experience, 50 LED lights patents, 200 LED Lights Certifications, all LED products have 5 Years Warranty and ETL DCL Listed… View More
没有评论:
发表评论